Oh hello. My name is Ruhee!
I am your Fractional Chief Marketing Officer & Advisor.
What does that really mean, you ask?
In a nutshell, I act as your outsourced Marketing Director, advising you, the business owner, or your junior staff, how to best spend your marketing dollars through guidance, mentorship, strategy, planning and execution.
With a Marketing Degree from the University of Alberta, a CAAP (Communications and Advertising Accredited Professional) designation, and 18+ years of experience, I have been through it all (or feels like it anyway).
My experience ranges from corporate sectors in finance, banking and real estate, to working directly with small-to-medium sized business owners in retail, fashion, and health & wellness.
Work With Ruhee.
ADVICE & STRATEGY
For business owners and executives without marketing staff that need advice and guidance on how to best spend their marketing dollars.
MENTORING & COACHING
For small-to-medium sized business that need marketing leadership to help coach and mentor junior staff to successfully handle their marketing portfolio.
PLANNING & EXECUTION
For companies that need help with handling their marketing tactics like website builds, branding, collateral, advertising, graphic design and copywriting.
Why not an Agency?
Hiring a Marketing Agency works very well if you know what you want, have the budget for it, and need help executing on specific campaigns, projects and tactics.
A well thought-out and holistic strategy will make the best use of your dollars and maximize your return. An agency whose main skillset is not strategy, but rather tactical execution, should not be guiding your strategy and telling you how to spend all your marketing dollars. You and your Marketing Officer know your business the best, and will have your best interest in mind when making spending decisions.
After your strategy is complete, it then makes sense to bring in external tactical service providers to help with planning and execution. We work with great agencies, vendors and freelancers all the time, and can help find the best one to meet your needs!